Privacy Policy
Last Updated: 2026/05/09
Welcome to RouteLegend (“we”, “our”, or “us”). We are committed to protecting your privacy and ensuring your personal information is handled responsibly in accordance with the Protection of Personal Information Act, 2013 (“POPIA”) of South Africa.
This Privacy Policy explains how we collect, use, store, and protect your information when you visit or make a purchase from RouteLegend.
1. Information We Collect
When you use RouteLegend, we may collect the following personal information:
Information You Provide
When placing an order, signing up for our newsletter, or submitting custom route information, we may collect:
- Full name
- Email address
- Phone number
- Billing and shipping details
- Order information
Custom Route Information
To create personalised products, customers may provide:
- A link to their Strava activity
- Route data (including GPX route files)
- Distance and activity time
- Custom names or text for products
This information is only used to create and fulfil your custom RouteLegend order.
Automatically Collected Information
When visiting our website, we may automatically collect:
- IP address
- Browser type and device information
- Website usage data
- Cookies and analytics information
We collect this through tools such as Google Analytics to improve our website performance and customer experience.
2. How We Use Your Information
We use your information to:
- Process and fulfil orders
- Contact you regarding purchases or support requests
- Create personalised RouteLegend products
- Improve our website and services
- Send newsletters and marketing emails (only if you subscribe)
- Detect fraud and prevent spam
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3. Payments
Payments on RouteLegend are securely processed through PayFast.
We do not store your credit card or payment details on our website. Payment information is processed securely by PayFast according to their privacy and security policies.
For more information, please review PayFast’s Privacy Policy:
4. Newsletters and Marketing
If you subscribe to our newsletter, we may send you:
- Product updates
- Promotions
- New product announcements
- Company news
You may unsubscribe at any time by clicking the unsubscribe link included in our emails.
We will never sell your email address to third parties.
5. Cookies and Analytics
We use cookies and similar technologies to improve your experience on our website.
These may be used to:
- Remember website preferences
- Understand how visitors use our website
- Improve performance and functionality
We use Google Analytics to understand website traffic and customer behaviour.
For more information:
You can disable cookies in your browser settings if preferred.
6. Spam and Website Security
This website is protected by Google reCAPTCHA to prevent spam and abuse.
reCAPTCHA may collect hardware and software information and send data to Google for security purposes.
Google’s Privacy Policy and Terms of Service apply:
7. Sharing Your Information
We only share personal information when necessary to operate our business, including:
- Payment processors (such as PayFast)
- Delivery and courier services
- Website and analytics providers
- Email marketing services
We do not sell customer data.
8. Data Retention
We retain personal information only for as long as necessary to:
- Fulfil orders
- Meet legal and tax obligations
- Provide customer support
Custom route information may be retained for customer support, reorders, or issue resolution.
You may request deletion of your personal data where legally permitted.
9. Your Rights Under POPIA
As a South African customer, you have the right to:
- Access your personal information
- Request correction of inaccurate information
- Request deletion of personal information (where legally applicable)
- Withdraw consent to marketing communications
To request changes or deletion, contact us at:
support@routelegend.co.za
10. Third-Party Links
Our website may contain links to third-party services (such as Strava or PayFast). We are not responsible for their privacy practices.
We encourage users to review their privacy policies.
11. Changes to This Privacy Policy
We may update this Privacy Policy periodically. Changes will be posted on this page with an updated revision date.
12. Contact Us
If you have questions regarding this Privacy Policy or your personal information, please contact us:
RouteLegend
Email: support@routelegend.co.za